Case Study: Dynamics 365 Marketing for EdTech
How LearnSpark Tripled Student Engagement with CRM Automation
| Client | LearnSpark |
| Location | Toronto, Canada |
| Industry | EdTech & Online Learning |
| Engagement Type | Fixed-Cost Project |
| Duration | 3 Weeks |
| Services | Dynamics 365 Marketing Automation, Campaign Design, CRM Integration |
The Challenge
LearnSpark, a fast-growing EdTech platform in Canada, was struggling to effectively engage prospective students across email and web campaigns. Their existing outreach was:
- Manually managed
- Poorly segmented
- Lacking performance tracking
With growing interest in their courses, they needed a scalable and automated marketing system that could:
- Personalize outreach based on student interests
- Automate follow-ups based on behavior
- Track engagement in real-time
Their goal was to boost enrollment and free up their marketing team from repetitive tasks.
Our Solution: CRM-Powered Marketing Automation
We implemented a tailored Dynamics 365 Marketing setup that allowed LearnSpark to build intelligent, automated campaigns for student acquisition and retention.
Campaign Automation Setup
- Built multiple marketing journeys based on inquiry type, interest, and course segment
- Email automation flows triggered by sign-ups, downloads, and course views
- Custom landing pages connected to CRM for lead capture
Behavior-Based Targeting
- Tracked student behavior (email opens, link clicks, form submissions)
- Dynamic content tailored to engagement level and interest area
- Lead scoring based on actions taken
Analytics & Dashboarding
- Configured dashboards for campaign performance metrics
- Tracked email open rates, click-throughs, bounce rates, and form conversions
- Provided insights for continuous improvement
The Results
In just 3 weeks post-implementation, LearnSpark saw measurable, high-impact results:
3X Increase in Student Engagement
Open rates and link clicks tripled, thanks to targeted automation and relevant content.
Higher Lead-to-Enrollment Ratio
Personalized follow-ups led to a noticeable spike in course sign-ups.
Time Saved on Manual Tasks
Their marketing team cut 20+ hours per month previously spent on repetitive email management.
Full Visibility on Campaign ROI
Dashboards provided real-time tracking of performance and conversion sources.
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